Product Overview
BlueArc.ai is a SaaS platform that performs comprehensive business verifications and helps companies truly know their business customers. The technology focuses on web domains and operational presence, using LLMs and agentic processes alongside 3rd party signals to scour the web for business information based on domains, including related entities. All information is benchmarked in terms of business size, presence, confidence, reliability, and overall risk.
Platform Components
1. Signals Gathering and Process Step Engine
The core engine gathers data, relationships, and iterates through a spidering process on related entities. It continuously discovers business information from web sources, building comprehensive profiles with source attribution and confidence scoring.
2. Scenarios Engine
Acts as a control layer in two critical ways: First, it enables conditional determination of when to call relevant process steps to gather certain signals. Second, it allows weighting and conditional application of risk/trust signals based on specific aspects. For example, 3rd party TrustPilot signals are highly weighted when reviews are credible and the business is small/medium-sized, but have low weight for large, well-established merchants.
3. Dynamic User Resolution UI (Planned 2026)
Handles complex cases where signals gathering and risk assessment don't provide enough clarity about whether a business is legitimate or risky. The resolution UI provides an interface where end users representing the business can be directly engaged to collect additional information, enabling resolution of the risk determination.
Core Features and Benefits
- Domain-Based Verification: Analyzes web domains to validate business operational presence and legitimacy
- AI-Powered Discovery: Uses LLMs and agentic processes to continuously gather business intelligence from web sources
- Business Risk Knowledge Graph: Builds a living map of business relationships, entities, and risk signals
- Confidence-Scored Insights: Every data point includes confidence scores and source attribution for transparency
- Customizable Scenarios: Deploy custom risk evaluation policies in hours instead of months
- Entity Relationship Mapping: Discovers and maps connections between businesses, people, and locations
- Adaptive Risk Assessment: Applies context-aware weighting of signals based on business size and industry
- Source Transparency: All insights traceable to their original sources for audit and verification
Target Use Cases
Advertiser Fraud Prevention
Verify advertiser legitimacy and prevent sophisticated ad fraud schemes. Analyze advertiser domains, operational presence, and business relationships to identify fraudulent actors before they impact campaigns.
Merchant Fraud Detection
Assess merchant legitimacy for payment processors, acquiring banks, and e-commerce platforms. Reduce chargebacks and fraud by verifying merchant operational presence and business authenticity through domain analysis.
Marketplace Trust and Safety
Build safer B2B and B2C marketplaces by verifying business sellers and service providers. Enable good businesses to thrive while preventing bad actors from onboarding, protecting marketplace reputation and user trust.
Financial Services KYB
Know Your Business (KYB) compliance for financial institutions, fintechs, and payment services. Verify business customers beyond static records with living intelligence about operational presence and risk indicators.
Technology and Innovation
BlueArc leverages cutting-edge AI technology including large language models (LLMs) and agentic AI processes to automate business verification at scale. The platform combines AI-driven web discovery with sophisticated graph database technology to build comprehensive business profiles that evolve in real-time. Unlike legacy solutions that rely on outdated static records, BlueArc provides living intelligence that reflects current business operations and risk status.
Company Background
Founded in 2023 by risk and trust experts with extensive experience at leading technology and professional services companies including Google, eBay, WePay, PwC, EY, Darwinium, and Quantexa. The team brings deep expertise in fraud prevention, risk assessment, business verification, and AI-powered intelligence systems. Currently in production with pilot customers and actively expanding market presence.
Key Differentiators
- Focus on web domains and operational presence rather than just static business records
- AI-powered continuous discovery that spiders related entities and relationships
- Adaptive scenario engine with context-aware signal weighting
- Confidence scoring and source transparency for every insight
- Living intelligence that updates as business conditions change
- Built by experienced fraud and risk experts from top tech companies
- Rapid deployment of custom policies (hours vs. months)
- Comprehensive entity relationship mapping in Business Risk Knowledge Graph
Integration and Implementation
BlueArc integrates seamlessly with existing onboarding and risk management workflows through APIs and webhooks. The platform supports both real-time verification during customer onboarding and batch processing for periodic reviews. Custom scenarios can be configured to match specific business requirements and risk tolerances.
Industries Served
- Digital Advertising and Ad Tech
- Payment Processing and Merchant Acquiring
- E-commerce and Online Marketplaces
- Financial Services and Fintech
- B2B SaaS Platforms
- Lending and Credit Services
- Supply Chain and Procurement